Metal packaging remains a niche segment in India
The global metal packaging market was valued at US$ 108.8 billion in 2020, as reported by Allied Market Research. Estimates for the size of the Indian metal packaging industry are much smaller, but one recent forecast by Mordor Intelligence, says that it is expected to grow from 2023 to 2028 at a CAGR of 6.52%. Metal provides several benefits such as temperature endurance, ease of shipment and impact resistance and even 100% recyclability which makes it a preferred material for packaging food, beverages and other consumer products. Coffee Tin Can
Metal cans and container production is likely to increase due to increased urbanization, increased organized retail, the perceived change in customer tastes and preferences, and increased emphasis on recycling and sustainability. The increased eCommerce sales during the pandemic also positively impacted the industry. Nevertheless, the industry faces huge challenges such as procurement of raw material at increased prices, quality control and regulatory compliance.
The 25 years old Shiv Pooja Metal manufactures tin and composite containers, and rigid boxes. Based in the Rai industrial area in Sonepat, Delhi-NCR, it produces containers for food products such as ghee (clarified butter), tea, and chocolates, and for luxury products such as readymade garments, and watches as well as several other niche segments.
The company, which displayed its tin and composite containers – a type of paper can, and rigid boxes made from hard board at the recently held PackPlus expo in New Delhi, mostly deals with MNC clients and premium customers as its packaging is mostly used in niche packaging. “There’s a cost factor involved, so our packaging is not used in every item,” said Ankush Gupta from Shiv Pooja Metal.
“Metal prices have recently increased considerably due to raw material prices going up, and that’s why the metal industry is going down,” he said. “We recently added rigid boxes, which we will work on and see what happens,” he concluded.
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